Bluefin Labs Hopes To Breach the Semantic Barrier Between Social Media Comments and TV Content

Here’s what Bluefin Labs is trying to capture for mass media content providers, be they media companies or brands: The word-of-mouth about TV shows and commercials that has migrated to the social media space. It wants to make visible the feedback loop that is very evident in live human communications – be they one-on-one at the water cooler or speaker-to-audience on the lecture circuit – but which has been essentially invisible in the world of mass media for decades.